One of the Roote values is to be network-driven. This means that we're constantly aware of our role in a larger network of human progress. We stand on the shoulders of giants. It takes a village of peers to do great work.
Instead of trying to find a niche and outcompete competitors, we try to be non-duplicative. If someone is doing great work, are happy for them (compersion) and highlight it! If we can collaborate on open-source software, we do that instead of making Yet Another Thing.